Friday, July 18, 2008

The latest Bzz

About 6 months ago a friend of mine introduced me to BzzAgent. It really is a neat marketing concept. Companies send out product or coupons for product to a targeted group of consumers. This allows those consumers to try this product that they may not have tried otherwise. Since we as a group tend to share product likes and dislikes naturally with friends and family in conversation, once we've tried the product we have a tendency to talk about it. With BzzAgent, once you start talking, you write a report on their website to share what you said and your family and friend's reactions. By sharing your Bzz, in a BzzReport, you have the chance to improve your status, which allows you the opportunity to be in more campaigns and you get to earn "stuff", which amounts to MyPoints and Womlets (discounts to on-line merchandisers).

On the campaign I am currently participating in, Nabisco Teddy Grahams Trail Mix, they sent along cards for ChatThreads. With ChatThreads, after you Bzz your friends and family, you hand them this card and they go on-line to answer some questions about the conversation. Once they do, they can choose to donate up to $5 to a charity or enter for a chance to win up to $500 in gift certificates. So, let me tell you about Teddy Grahams Trail Mix and you can complete ChatThreads and either support a charity or take a shot at winning some gift certificates.

They sent two types of Teddy Graham Trail Mixes, Bears & Bees and Bears & Cheese. Bears & Bees is made up of Chocolate Teddy Grahams, Honey Maid Grahams Bees, Pretzels and Yogurt Flavored Raisins. The Bears & Cheese is made up of regular Teddy Grahams, Pretzels, Raisins and Cheese Nips crackers. The suggested retail is $2.99 for an 8 oz box. They are fairly healthy with no cholesterol and low in saturated fat.

My 5 year old loves them, although he keeps asking for more raisins, so there aren't enough raisins in either flavor for his liking. My 20 mos old, will eat everything but the pretzels. It is almost funny watching her eat around the pretzels in her bowl. I tried them myself. They aren't too bad overall. There seems to be a good balance of the different items. For an adult taste, there doesn't seem to be the right balance of sweet and salty in the Birds & Bees mix...however, for my children, I think it is appropriate and the trail mix really is for a child. The Birds & Cheese with the addition of Cheese nips seems to have a better balance for my tastes. I'm a big fan of Teddy Grahams and find myself picking them out when we set out a bowl. The 8 oz box is a perfect size to travel with - it even fits nicely on the side of your seat in the car (in that little alcove between your seat and door, where it stays put and is in an easy location to quickly grab and fill up a snack cup for your kids in the car. If you are looking for a variety snack for your toddler and preschool crowd, my toddler and preschool crowd recommends them.

So, now for ChatThreads, if after reading this post you would like to take a few minutes and answer some questions, you can give to charity or enter a contest. Simply go to and enter Conversation ID 101 833 2472. Tell them about our "conversation" and find out how to donate up to $5 to charity or enter to win up to $500 in gift certificates to Then come back here and leave a comment about which you did.

More to come...